Western game development and Eastern game development have historically been linked to different industries: PC games and console games. Eastern game development has traditionally dominated console games, which gave Western developers the opportunity to rise in the comparatively ignored industry…

If you’re thinking about advertising your business on TV, you don’t want to just set up a commercial and hope for the best. Instead, you’re going to want to take your time and research your audience to ensure that you’re…

The media often blames violence in video games to kids playing Mature rated video games. According to a 2011 study by the Federal trade Commission, stores are much more sensitive of the ESRB ratings. Secret shoppers found that only 13%…

There are a number of factors that can go towards making a video game enjoyable, but the one aspect that can often set a game apart from the crowd is atmosphere. When done skillfully, a video game can draw gamers…

Much of life is about seizing opportunities when they present themselves. If you wish to pursue a career in video game design and development, now is a great time to do so. While it is a very challenging field to…

In recent years, viral marketing has proven itself as a viable and cost effective way to advertise a product with less investment than other media. Hollywood studios and Indie filmmakers alike have taken advantage of viral marketing with films such…